George Fisher - ecommerce

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A new lease of life for an iconic brand...
George Fisher are an industry leading supplier of hiking goods, camping equipment and outdoor sportswear. They asked Sparkstone to deliver a solution that would enable them to sell product both in their iconic Keswick store as well as online via a new Ecommerce website. Sparkstone were given a concept brief that required multiple layers of semi-transparent content, photo carousels and even a live webcam stream from the roof of the Keswick store.

The team at George Fisher wanted the website to incorporate news and social content as well as being able to sell product effectively. So we gave them the ability to create and edit regular news stories, a space for displaying special offers or competitions and a window for links to external content such as their 'Update' PDF brochure.

They were also keen to showcase their company history and long standing place at the heart of the outdoor pursuits community.

Their iconic store at the heart of the Lake District is home to a dedicated team of experts as well as a cosy on-site tea room with friendly staff and tasty treats. They rightfully wanted to show this as an essential part of their business as well as encouraging customers to contribute to the site using their various social media channels to send in community news and photos. 
George fisher homepage
George Fisher
George Fisher About Page

  • George Fisher Product Categories

    A simple grid layout and easy to find content

    Because the client's design concept required a full page background image and transparent layers, we wanted to keep the site navigation as simple as possible.

  • George Fisher contact page

    Using a consistent grid layout and well structured categories, we were able to create a website that is simple for visitors to use and easy for staff members to update.

  • George Fisher basket page

    A simple. well structured basket page completes the design and it's a layout we've continued to use since then as we've had such positive feedback from customers about how easy it is to understand.

Click on the images above to zoom in.
Why not get in touch and see how you could add news & events, community interest stories or a photo gallery to your website.

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