Putting the spotlight on usability...
Litecraft UK a leading retail supplier of lighting goods, asked Sparkstone to deliver a multichannel solution that would enable them to sell product both in their bricks & mortar stores as well as via an online Ecommerce shop. Litecraft are also a leading supplier to the Debenhams chain and the initial concepts they supplied echoed some of stylish minimalism of this mid-high end high street chain.
They also wanted an ecommerce web solution that would enable them to update content frequently as well as being able to create new landing pages for product offers and news events.
Sparkstone introduced them to our new Advanced Content Management System (CMS) and worked closely with their new marketing team to create a range of page templates that would enable them to react quickly and consistently to the every challenges of running an ecommerce business. This online store is closely tied in with Sparkstone EPoS and back-end database system making stock control and price updates easier to manage in a growing business.
Advanced results filtering
Although Sparkstone's ecommerce mastercode has many advanced search abilities, it was until recently unable to filter search results once they had been rendered. The Litecraft ecommerce project introduced 'faceting' to our category structures and allows users to filter or 'facet' results by selecting database properties such as style, price, colour and type.