SEO and Analytics

You've probably experienced the hard sell from companies preporting to be gurus in SEO or Analytics, and maybe one or two of them can rightly credit themselves with being better than most.

However, there are few companies who can apply the 'best practice' methodologies of these disciplines in a way that complements your business, particularly in the retail sector.

Contact us now to see how Sparkstone can let you act on your analysis and boost your web traffic.

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Optimise your site and give customers content they are looking for!

Across the world there are many thousands of businesses all selling the same or similar products and all hoping to catch the attention of the same consumers. This results in duplicate content flooding the internet, making it difficult for search engines to find results which will be most applicable to your potential customers.

Sparkstone creates online solutions that enable you to deliver contextually relevant search results and a more satisfying purchase journey for your customers. Our websites are designed to make conversions or calls-to-action the first port of call for any visitor. Customers arrive at the page they were looking for without having to trawl through complicated menu systems or irrelevant information.

We can also advise you on things like keyword density, link building, back links, forums, organic listings and Pay-Per-Click results.  All of these things can have an impact on your search engine ranking and ultimately the amount of traffic visiting your website.


Website analytics and results tracking

There are a number of software products out there for reviewing visitor statistics and performance rates against set goals.  At Sparkstone we create websites that can work with your preferred analytics toolset or alternatively we can monitor your website's performance for you, using a combination of our own in house tracking systems as well as Google Analytics.

We work in partnership with you - constantly analysing, refining and testing to gain maximum performance from your website.

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Sparkstone Technology Limited (Sparkstone) are the authors of the multichannel retail software system - Sparkstone Retail, - the complete retail management and back office suite with optional ecommerce for multi channel retailers.