Social Media
Getting people to visit either your bricks & mortar shop or your online ecommerce store is no easy task, and in today's market place, social media can have a huge effect on the success of both these shopping destinations. Making it onto the social red carpet however, can be a long hard slog with some potential flops amongst the unexpected success stories.
Sparkstone can help you manage your public profile with social media campaigns that will give you top billing when it comes to internet searches and make your offering a must-have for any discerning customer. This perceived value of product can encompass everything from a single product to a brand, company or even a group of companies.
We'll help you to create a co-ordinated social media strategy that paves the way for levels of customer recommendations and quality feedback that would be difficult and expensive to achieve without the aid of viral growth.
Why not check out our own social media pages and follow us for industry insights, technical knowhow and Sparkstone news.
The benefits of being a digital 'socialite'
- Build rapport with a huge audience
- Gain free marketing and back-links to your website.
- Interact with prospects and customers.
- Create campaigns that have the potential to go viral.
- Get valuable recommendations and customer feedback on your products.
Facebook, Google Plus or Twitter?
One question that clients often ask us is:
Which social network should I be focusing my efforts on and what benefits do they offer my business?
The answer to this question isn't simple, but the answer nearly always includes... All of the above and the benefits can include everything from instant customer feedback to improved search rankings and greater public awareness.
We would encourage you to have accounts for all the major social networking platforms and use a customer centric approach to your marketing efforts. Listen to their questions and give them the answers of information they want to read, not just the product information you want to promote. There's an emerging trend of inward customer gathering rather than outward marketing push and increasingly tech savvy consumers are learning to avoid companies who don't deliver on their aggressive online promotions.
Use social media to make customers feel valued or able to influence your brand development and you'll soon see the benefits as they spread the word, often as a means to showcase their own input. 'Power reviewers' often have multiple blogs and social accounts themselves, so utilising their input gives you added reach and access their followers as well.
Social Media Marketing isn't just about targeting your own friends or followers, but also about reaching the people they know and the groups they interact with.
