Social Media
Getting people to visit either your bricks & mortar shop or your online ecommerce store is no easy task, and in today's market place, social media can have a huge effect on the success of both these shopping destinations. Making it onto the social red carpet however, can be a long hard slog with some potential flops amongst the unexpected success stories.
Sparkstone can help you manage your public profile with social media campaigns that give you top billing when it comes to internet searches.
We also create a social media strategies that pave the way for great customer recommendations and quality feedback.
Why not check out our own blog pages and follow us for industry insights, technical knowhow and Sparkstone news.
The benefits of being a digital 'socialite'
- Build rapport with a huge audience
- Gain free marketing and back-links to your website.
- Interact with prospects and customers.
- Create campaigns that have the potential to go viral.
- Get valuable recommendations and customer feedback on your products.
Facebook, Google Plus or Twitter?
One question that clients often ask us is:
Which social network should I be focusing my efforts on and what benefits do they offer my business?
The answer to this question isn't simple, but the answer nearly always includes... All of the above and the benefits can include everything from instant customer feedback to improved search rankings and greater public awareness.
We would encourage you to have accounts for all the major social networking platforms and use a customer centric approach to your marketing efforts. Listen to their questions and give them the answers of information they want to read, not just the product information you want to promote.
By using social media to make customers feel valued or able to influence your brand, you'll soon see the benefits as they spread the word, often as a means to showcase their own input. 'Power reviewers' often have multiple blogs and social accounts themselves, so utilising their input gives you added reach and access their followers as well.
Sparkstone understands that social media marketing isn't just about targeting your own friends or followers. It's also about reaching the people they know and the groups they interact with.
