The benefits of being a digital 'socialite'
Facebook, Google Plus or Twitter?
One question that clients often ask us is:
Which social network should I be focusing my efforts on and what benefits do they offer my business?
The answer to this question isn't simple, but the answer nearly always includes... All of the above and the benefits can include everything from instant customer feedback to improved search rankings and greater public awareness.
We would encourage you to have accounts for all the major social networking platforms and use a customer centric approach to your marketing efforts. Listen to their questions and give them the answers of information they want to read, not just the product information you want to promote.
By using social media to make customers feel valued or able to influence your brand, you'll soon see the benefits as they spread the word, often as a means to showcase their own input. 'Power reviewers' often have multiple blogs and social accounts themselves, so utilising their input gives you added reach and access their followers as well.
Sparkstone understands that social media marketing isn't just about targeting your own friends or followers. It's also about reaching the people they know and the groups they interact with.