Multichannel retail software 

Multichannel retail 

A recent study has shown results that retailers that have a multichannel retail business are more likely to experience great success.

Sparkstone's multichannel retail software can take your business to the next level. Being able to manage your stock in one location for multiple channels really does make a difference and provides more time to focus on marketing and seo!

Multichannel software provides you with more opportunities to interact with your customers as well as offering the customer more ways to buy.

Our Multichannel Retail software provides a seamless customer experience.

Harmonising your sales channels creates huge improvements in purchasing, customer service, stock control and ultimately sales.

With separate systems, there is also a danger that each channel will compete with the others in a way that loses business overall. Customers may be discouraged if they are bombarded with mixed messages on price, availability, delivery or stock information from each channel. Without co-ordination and efficient stock control you may experience stock-outages or missed orders. Keeping multiple systems up to date also soaks up valuable time that could be better spent communicating with customers.

The most fully featured multi-channel solution available today

Sparkstone Retail provides the flexibility to meet the sophisticated needs of today's customers, for example:

• Business customers (B2B) and Consumers (B2C) can purchase through all channels.
• Vouchers and promotions can be redeemed across all channels.
• Credit account balances and credit limits can be reviewed in store and payments taken on account.
• Special orders can be taken at the shop.
• Multiple ecommerce sites can be used to target segments of the market using different branding for example, luxury and budget markets.
• Information from all channels can be sent to the ecommerce site so you can display bestseller information or upsell products under the title "Customers also bought"
• Goods can be purchased online and picked up or returned to the store.

Multichannel benefits

Sparkstone Retail manages customers, products and orders from multiple channels using a single easy to use interface.

• Stock control

  One single stock management system that supports multiple sites, locations and channels. Stock can be used for multiple divisions or can be reserved for just one part of the business.

• Pricing

  Set up multiple price lists and promotions across all of your different business channels so that you can differentiate between markets and customers to your best advantage.

• Purchasing

  By automatically consolidating all special orders, mail & telephone order and web orders with your branch requirements you can obtain the best deals and terms from your suppliers.

• Customer database

  Sparkstone Retail gives you a single view of your customers and their needs – no matter how they purchase from you. Once you target your sales and marketing efforts to meet those needs you will see a dramatic increase in sales and improvement on your marketing spend.

• Integration

  The key to building a business is to systemise all of the key processes so that when you add new staff all they have to learn is the system.And when you add a new route to market, a new branch or a new division all you should need to do is buy additional modules or users so that your core system continues to service the whole business.

• Increased sales

  By offering the consumer with more ways to make a purchase, increases the convenience for the user which will increase the chance of boosting profit by not only keeping a customer happy but providing that customer with a reason to come back.