True multichannel retailing with Sparkstone Retail
Sparkstone Retail is the most fully featured true multi channel solution available today.
Sparkstone Retail provides the flexibility to meet the sophisticated needs of todays customers, for example:
- Business customers (B2B) and Consumers (B2C) can purchase through all channels.
- Vouchers and promotions can be redeemed across all channels.
- Credit account balances and credit limits can be reviewed in store and payments taken on account.
- Special orders can be taken at the shop.
- Multiple ecommerce sites can be used to target segments of the market using different branding for example, luxury and budget markets.
- Information from all channels can be sent to the ecommerce site for best-sellar information , online customer accounts showing all purchases etc.
- Goods can be purchased on line and picked up or returned to the store.
Sparkstone Retail manages customers, products and orders from multiple channels using a single easy to use interface. You can see everything - everywhere.
No need to update multiple systems; no need for duplication and the end of re-keying errors. In the back office module simply select what you want to sell on the web and the categories and products are automatically synchronised for you. Product information and price changes update in real-time.
More Sparkstone multichannel benefits
Stock control
One single stock management system that supports multiple sites, locations and channels. Stock can be used for multiple divisions or can be reserved for just one part of the business. Sparkstone Retail features powerful stock management including re-ordering and replenishment, stock taking and multi branch/channel operations.
Pricing
Set up multiple price lists and promotions across all of your different business channels so that you can differentiate between markets and customers to your best advantage.
Purchasing
By automatically consolidating all special orders, mail & telephone order and web orders with your branch requirements you can obtain the best deals and terms from your suppliers.
Customer database
Sparkstone Retail helps you gaining a single view of your customers – no matter how they purchase from you. Once you target your sales and marketing efforts to meet those expectations and needs you will see a dramatic increase in sales and improvement on your marketing spend.
Integration
The key to building a business is to systemize all of the key processes so that when you add new staff all they have to learn is the system.And when you add a new route to market, a new branch or a new division all you should need to do is buy additional modules or users so that your core system continues to service the whole business.