Ecommerce, Mobile & EPoS case studies
Over the years Sparkstone has developed an enviable client list and a history of successful Ecommerce, mobile and EPoS projects. Retailers know that Sparkstone offers the best solution for their multi-channel needs and can offer a real competitive advantage.
These case studies show how retailers have gained measurable increases in conversions, turnover, and customer loyalty through Sparkstone's solutions.
Click on the thumbnails to view the image gallery for each case study or click on a case study title to read the full article.
Featured Case Study
Alan Howard
Alan Howard are a long standing client of Sparkstone with an established e-commerce pressence and numerous trade stores throughout the UK.
Like most of our client's websites, we noticed a growing trend for visitors using mobile or small screen devices to browse the site. As such we proposed a dedicated mobile e-commerce solution (m-commerce) that was platform independent but would still look like a native mobile app.
Using the latest HTML5, CSS3 and jQuery technology we designed and built a mobile website that would allow users to quickly find and purchase items from the complete Alan Howard catalogue of products.
We advised on ways to cut down bandwidth hungry content whilst still allowing customers access to vital product details as well as their own account information.
This stripping back to the basics resulted in a clean, uncluttered product page that makes "adding to basket", easy.
One new feature that is specific to the mobile version of the Alan Howard website is a new way of adding multiple products to the basket with one click.
Alan Howard's hair industry customers often need to buy lots of similar items that are basically variations of the same product. We would normally acheive this using our 'matrix' product options, but the Alan Howard database had been set up a number of years before this functionality became available.
Because of the shear volume of products in the Alan Howard catalogue it was unfeasible to re-organise these variations under single product codes. We created a method of grouping products so they appeared to be part of the same parent product code - we call this new type of category a 'fake matrix product'.
If you have a large and unwieldy catalogue of products, Sparkstone can work with your existing database structure making it easier to navigate and allowing customers to make bulk purchases.
Read more about other clients
Suka Sport - ecommerce
Suka Sport, are a London based clothing retailer specialising in outdoor and fitness clothing as well as some additional accessories. They asked Sparkstone to deliver a mutlichannel solution that would enable them to sell product both in their bricks & mortar store as well as an online Ecommerce shop.
GJW Titmuss - marketing
Starting from a very traditional wholesale business in1870, GJW Titmuss have embraced new technology and business practices to become one of the UK's leading petfood retailers. They now challenge the bigger high street names and supermarkets in online sales whilst also maintaining a strong customer loyalty in their bricks and mortar stores.
Sigma Sport - marketing
Sigma Sport, a London based cycle retailer, asked Sparkstone to deliver an email marketing campaign that would be consistent in its styling as well as being able to track conversions.
Andertons - mobile
Andertons music, based in Guildford are one of the UK’s leading independent music retailers. They pride themselves on being a market leader in the online space. To stay at the forefront of digital commerce requires an awareness of the latest technological advances, the ability to recognise which of those technologies will help meet current and future business objectives and a passion to embrac
George Fisher - ecommerce
George Fisher are an industry leading supplier of hiking goods, camping equipment and outdoor sportwear. They asked Sparkstone to deliver a solution that would enable them to sell product both in their Keswick store as well as online via a new Ecommerce store.
Albam Clothing - ecommerce
Albam clothing are a London based retailer selling quality goods at the top end of high street fashions.
Litecraft - ecommerce
Litecraft UK a leading retail supplier of lighting goods, asked Sparkstone to deliver a mutlichannel solution that would enable them to sell product both in their bricks & mortar stores as well as via an online Ecommerce shop.
Sigma Sport New Site - ecommerce
SigmaSport, a London based cycle retailer, asked Sparkstone to deliver a mutlichannel solution that would enable them to sell product both in their bricks & mortar store as well as an online Ecommerce shop.
