Traditional business embraces modern marketing methods...
Starting from a very traditional wholesale business in1870, GJW Titmuss have embraced new technology and business practices to become one of the UK's leading petfood retailers. They now challenge the bigger high street names and supermarkets in online sales whilst also maintaining a strong customer loyalty in their bricks and mortar stores.
Sparkstone provides email design and technology services, which have dramatically increased online conversions through co-ordinated campaigns deployed to strategically selected customer groups.
Our email blaster software enables Titmuss to segment email adresses into demographics with target purchase histories including everything from average order value, specific products bought and time since last purchase. Using additional customer supplied information our software can even target customers who have a cat or dog, the specific breed, and even by specialist dietary needs.
Co-ordinating your campaign with website content
An important part of any email marketing campaign is to co-ordinate graphics and text across all media and that means having complementary banners on your website landing pages. The image above is a homepage banner that we created to accompany an email campaign for Mars petfood products.