Case Study

Botley Mills Country Store

We are a family-owned and operated country store, selling feed, bedding and accessories for pet, equestrian, poultry and smallholder customers through in-store retail and online sales. Local delivery is also a service we offer.

What challenges/problems did you have?
Our systems were functional but weren’t integrated. Consequently, we needed to double up on certain tasks. This led to inefficiencies and we weren’t able to offer the level of customer service that we wanted to. The website was a stand-alone page which wasn’t updated regularly, and the EPoS system was basic with poor stock control options. In order to manage our accounts, all data had to be transferred manually making a lot of extra work and double inputting.

What made Sparkstone’s solution stand out over others?
Sparkstone’s system provides us with a streamlined solution from point of sale all the way through to accounts. The Ecommerce website is easy to navigate and is contained within the same system as EPoS and back-office. This enables easier delivery planning and customer transaction history data. Data is transferred automatically to Xero eliminating the need to key manually into accounting software.

How has our solution helped since its implementation?
Our local delivery requirements are unique as there are some routes our delivery trucks cannot take because of the road width or low bridges. Sparkstone adapted our system enabling us to maintain an exclusion list for specific brands or products which is checked against the entered delivery address – problem solved! The delivery system has also been enhanced by Scheduling applications and ‘digital customer cards’.

The Ecommerce website updates automatically every time a price is changed and customers are now able to order and arrange deliveries online – way more efficient and customer friendly than the manual systems we had in place previously. In addition, invoicing and data entry is streamlined saving us time – time that we can spend on tasks that help us move the business forward.

Our local delivery requirements are unique as there are some routes our delivery trucks cannot take… Sparkstone adapted our system enabling us to maintain an exclusion list… problem solved!


To find out more about Botley Mills Country Store, click here to visit their website.

Solutions

EPoS
Ecommerce

Industry

Established retailer
farm store supplies

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