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  • Are you ready for action?

    Are you ready for action?

    As business owners, it’s unlikely that we regularly (or ever) compare ourselves with the military. But maybe it’s time we did! Armed forces are always ready for action, whatever and wherever that may be. They don’t know anything about the particular scenario to be faced, and yet they’re prepared. They expect the unexpected. During peacetime military […]

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  • 13 facts and figures from 2021 that imply long term Retail change

    13 facts and figures from 2021 that imply long term Retail change

    As we crept out of lockdown, then went back in… and came out again, it became apparent that shopping habits had developed at a rapid pace and many wouldn’t be reversing. Here are 13 indicators of long term change that occurred within 2021. Retail sales volumes were 5.8% higher in October 2021 than pre-pandemic February […]

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  • Using CRM for Continued Competitive Edge

    Using CRM for Continued Competitive Edge

    CRM has been introduced to your business with great fanfare. Having researched what you need, integrated CRM with your other business systems and trained your teams, you’re incredibly excited about what the future holds. And all goes well… for a while. Returns are great, you have a competitive edge, and teams are exciting. Then things […]

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  • WIN £5K of CRM Implementation!

    WIN £5K of CRM Implementation!

    ENTER THE SPARKSTONE CRM PRIZE DRAW FOR YOUR CHANCE TO WIN CRM IMPLEMENTATION  UP TO THE VALUE OF £5,000!* All entrants receive FREE 1 Hour CRM Consultation – let us help you with your CRM problems *Terms & Conditions apply. The Prize Draw will take place on 31st December 2020. Implementation, up to the value […]

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  • Using Your CRM to Keep Homeworking Teams Connected & Performing

    Using Your CRM to Keep Homeworking Teams Connected & Performing

    With everyone in your Sales, Marketing and Customer Service teams likely to be individually working from home, it’s more important than ever to keep everyone aligned and operating at peak performance. Doing so will shape a positive customer experience and ensure that you get your share of your customers’ shrinking budgets. If you have a […]

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  • Pivoting Your Business to Survive and Thrive Part 2:Making Moves for Recovery and Growth

    Pivoting Your Business to Survive and Thrive Part 2:Making Moves for Recovery and Growth

    In our last blog we spoke about taking immediate action to protect against losses. Though it seems like we are a long way from a return to normalcy, an economic downturn is the best time to position your company for growth.  Your small competitors will be strapped for cash and larger ones won’t be as […]

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  • Pivoting Your Business to Survive and Thrive Part 1: Taking Immediate Action to Protect Against Losses

    Pivoting Your Business to Survive and Thrive Part 1: Taking Immediate Action to Protect Against Losses

    We’re in the eye of the storm of a global pandemic and consequent financial meltdown. As managers and business owners, we have suddenly been confronted with a new global economic reality. Almost overnight our businesses have gone from confident to chaos. It will likely be one of the most challenging business climates that we will […]

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  • Gearing Up Your Employees to Work From Home

    Gearing Up Your Employees to Work From Home

    These are interesting times. You might be thinking about how you can keep your employees productive if they need to work from home, possibly for a period of weeks. If you have an outside sales team, they are already probably quite mobile. But what about your accounts, operations and admin teams? How do you keep […]

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  • Maintaining A Positive Customer Experience in Your Growing Business

    Maintaining A Positive Customer Experience in Your Growing Business

    Customer Experience decline = business decline When your business is small, it’s much easier to provide a good customer experience. Your customers tend to know a lot about you and you tend to know a lot about them, especially about what is working and what isn’t with what you have sold them. In fact, everybody in your […]

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  • Where are you on the CRM adoption ladder?

    Where are you on the CRM adoption ladder?

    It’s a serious question, really. Recently we were speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the audience was, I asked the question ‘how many people here use their CRM just for contacts, opportunities and calendaring (?)’. I was (and maybe I wasn’t) surprised […]

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