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Using CRM for Continued Competitive Edge
CRM has been introduced to your business with great fanfare. Having researched what you need, integrated CRM with your other business systems and trained your teams, you’re incredibly excited about what the future holds. And all goes well… for a while. Returns are great, you have a competitive edge, and teams are exciting. Then things…
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How to implement CRM for phenomenal results!
So often we hear about the pain experienced by inadequate CRM installation and usage; businesses paying through the nose for systems that don’t address their unique requirements, CRMs that aren’t used properly or at all, and bad aftersales service – the list goes on! But what about when CRM goes good? Great CRM implementation and…
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Make marketing roar, see sales soar
Pick up vital tips for the successful use of CRM by watching Simon Kinsey present at the Marketing Showcase. The Treasury, no less, says that technology such as Customer Relationship Management (CRM) software can increase sales by around 18% per employee over the course of three years. But simply having CRM in our toolbox is…
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WIN £5K of CRM Implementation!
ENTER THE SPARKSTONE CRM PRIZE DRAW FOR YOUR CHANCE TO WIN CRM IMPLEMENTATION UP TO THE VALUE OF £5,000!* All entrants receive FREE 1 Hour CRM Consultation – let us help you with your CRM problems *Terms & Conditions apply. The Prize Draw will take place on 31st December 2020. Implementation, up to the value…
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Using Your CRM to Keep Homeworking Teams Connected & Performing
With everyone in your Sales, Marketing and Customer Service teams likely to be individually working from home, it’s more important than ever to keep everyone aligned and operating at peak performance. Doing so will shape a positive customer experience and ensure that you get your share of your customers’ shrinking budgets. If you have a…
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Pivoting Your Business to Survive and Thrive Part 1: Taking Immediate Action to Protect Against Losses
We’re in the eye of the storm of a global pandemic and consequent financial meltdown. As managers and business owners, we have suddenly been confronted with a new global economic reality. Almost overnight our businesses have gone from confident to chaos. It will likely be one of the most challenging business climates that we will…
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Gearing Up Your Employees to Work From Home
These are interesting times. You might be thinking about how you can keep your employees productive if they need to work from home, possibly for a period of weeks. If you have an outside sales team, they are already probably quite mobile. But what about your accounts, operations and admin teams? How do you keep…
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Maintaining A Positive Customer Experience in Your Growing Business
Customer Experience decline = business decline When your business is small, it’s much easier to provide a good customer experience. Your customers tend to know a lot about you and you tend to know a lot about them, especially about what is working and what isn’t with what you have sold them. In fact, everybody in your…
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Where are you on the CRM adoption ladder?
It’s a serious question, really. Recently we were speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the audience was, I asked the question ‘how many people here use their CRM just for contacts, opportunities and calendaring (?)’. I was (and maybe I wasn’t) surprised…
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Turbocharge your CRM with sales playbooks
The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get just over a year of selling capacity before the rep moves on. Because of this, many companies put in place CRMs to capture written sales interactions so…
Author: Claire Aplin
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